
Last month, Petty's estate revealed one of his earliest demos for Wildflowers ' biggest hit, "You Don't Know How It Feels." Listen to the full conversation in the video player above. This was then, and it was where I was then and it was a prolific period.

".Like he loves it, but it's not like he could turn that on again. So it has this haunted feeling for him," Rubin said. "He told me Wildflowers scares him because he's not really sure why it's as good as it is. As such, it didn't make sense to put out the remaining Wildflowers material as anything but part of the original work. Petty considered each song and each album to be a time capsule of the person and the musician he was at the time he made it. He felt like it was too good to just put out and was sort of looking for the right story, where it would have the exposure that it deserved. And he didn't want to release it as an old catalog album because he thought it deserved more than being a catalog album. His issue was he didn't want to put it out as a new Tom Petty album because it's not a new Tom Petty album - was recorded 25 years ago. "He thought it was really important because the legacy of the Wildflowers album loomed large in his career, and he knew that the second half of Wildflowers was an important statement. "He very much wanted to re-release it," Rubin continued. Prior to his death in October of 2017, Petty had been working on the unreleased Wildflowers tracks, planning to reveal the full version of the album and support it with a celebratory tour. "I had like a vague memory of them, but some of them just hit me like, 'Wow, what a great song! How did we miss this?'" "When I heard for the first time, Tom came over and played them for me.I was floored," Rubin said. Some 35 tracks from the Wildflower album sessions didn't make the final version and Petty spent years trying to determine the best circumstances to reveal that trove of unreleased music. He loved the album, but he wrote far too many songs to encompass just one release. While Wildflowers was a big hit for Petty in 1994, the Rock and Roll Hall of Famer was never completely satisfied with it. Petty was one of the first present-day superstars Rubin ever got to work with, and he tells Malcolm Gladwell on the Broken Record Podcast that he got the best version possible of the singer/songwriter.

Rick Rubin knew Tom Petty was onto something as they worked on Petty's mid-career masterpiece, Wildflowers, in the early-'90s.
